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Is Your Company Losing Proposal Points Without Knowing It?

How CMMC is Reshaping Proposal Scoring, Teaming, and DoD Access

CMMC Level 2 is rapidly changing how defense contractors compete. It is no longer confined to compliance roadmaps or internal security discussions. It is showing up in proposal scoring models, in teaming decisions, and in the rules governing access to Controlled Unclassified Information (CUI). Contractors that treat CMMC readiness as a future task are beginning to see real competitive consequences, often without a clear signal that CMMC was the deciding factor.

professional man and woman talking about businessThe shift is subtle, but it is measurable. In points-based procurements, CMMC-related certifications can directly influence proposal scores and are influencing post-award compliance requirements. In consortium environments, minimum CMMC status can determine whether a contractor can download and process CUI. In the supply chain, primes increasingly screen partners for readiness because the execution risk is no longer theoretical.

For many contractors, the implication is straightforward. A firm can deliver exceptional work, price competitively, and present strong past performance, yet still lose ground due to CMMC readiness gaps that surface early in the evaluation process.

A Clear Market Signal: CMMC is Moving from Future Requirements to Present Reality

For several years, the industry tracked CMMC while waiting for stable timelines and clearer enforcement. That period of waiting is ending. CMMC requirements are now effective as of November 10th, 2025, and they are appearing with increasing frequency across the DoD acquisition landscape. Contractors are seeing requirements in solicitations, in subcontractor flow-down clauses, and in program participation criteria. The direction is consistent: cybersecurity maturity is being treated as an operational baseline.

This is not only about compliance posture. It is about competitiveness and risk management. The DoD and the broader acquisition ecosystem are signaling that organizations handling CUI must demonstrate security maturity in a way that is structured, defensible, and repeatable. Informal practices and undocumented controls are increasingly incompatible with how modern defense contracting is evaluated and governed.

As a result, CMMC readiness is now shaping decisions earlier than many contractors expected. Instead of being addressed after an award, it is influencing whether teams form in the first place and whether a company can credibly represent itself as low-risk to a customer or prime.

Proposal Scoring is Beginning to Reward Security Maturity

One of the most important developments in the market is that CMMC is beginning to influence evaluation models directly. This matters most in points-based environments, where the evaluation framework is designed to separate bidders quickly and quantitatively.

A strong example is the Final RFP for the OASIS+ on-ramp, where scorecards allow bidders to claim points for certifications such as ISO, CMMI, and CMMC (Level 2 or higher). The updated structure allows up to two points in the relevant scoring qualification, depending on the domain. This may seem like a modest change, but it is strategically meaningful.

Points-based procurements frequently determine competitiveness before evaluators spend significant time on narrative differentiation. Scorecard gaps can remove a contractor from serious contention early. That creates a new form of competitive pressure. Contractors can lose opportunities without ever reaching the stage where their technical strengths are fully considered.

This is the core reason CMMC now functions as more than compliance. It is becoming a proposal strategy variable. It can contribute to competitiveness in the same way past performance or key personnel can. Contractors that are positioned early gain tangible leverage, especially in crowded bid environments where score margins are thin.

Post-Award Cyber Requirements Are Coming Faster Than Most Teams Expect

Even after award, contractors are discovering that cybersecurity requirements don’t slow down. High-impact deliverables and recurring compliance obligations are arriving early in contract execution.

In the example of the OASIS+ on-ramp, there will be a new wave of awardees—many of whom have never operated inside the Defense Industrial Base (DIB)—who will suddenly be responsible for delivering formal cybersecurity documentation on tight timelines. These organizations may win based on strong pricing, capabilities, and past performance, but still find themselves struggling to execute because cyber compliance becomes an early post-award deliverable, not a distant future requirement.

One of the most overlooked post-award requirements emerging from these contract vehicles is the Cybersecurity – Supply Chain Risk Management Plan (C-SCRM).
For many awardees, this will be a first-time deliverable with real operational consequences:

  • Due 90 days after Notice To Proceed (NTP)
  • Then due annually on August 30 each year thereafter

That 90-day window is where many teams will fail—not because they are incapable contractors, but because they are not ready to produce a defensible, structured, DoD-aligned cybersecurity supply chain plan on a short timeline. For companies unfamiliar with CMMC expectations, NIST 800-171 evidence practices, or flow-down cybersecurity governance, this requirement can quickly become a program execution risk.

For contractors who are newly awarded through on-ramps, the warning is simple: if cyber deliverables aren’t operationalized before award, they may become a post-award failure point.

CMMC is Also Becoming a Gatekeeper to Opportunity

While strong cybersecurity posture is increasingly a competitive advantage—and essential for meeting post-award compliance demands—another trend is emerging in parallel: CMMC is rapidly becoming a barrier to entry.

Consortium and OTA environments provide a clear view of this shift. In MSTIC, the consortium operating under an Other Transaction Agreement (OTA), the prime OTA between Naval Surface Warfare Center Philadelphia Division and Advanced Technology International (ATI) has been modified to include CMMC requirements. Under the updated rules, the MSTIC Members Only site requires a minimum CMMC Status of Level 2 (Self) for members to download and process CUI. Members without that status may have view-only access to CUI solicitation documents.

This has operational consequences. In competitive environments, access to solicitation materials, attachments, and supporting documentation often determines speed and quality of response. View-only access introduces friction into capture workflows. It slows internal review, complicates collaboration, and increases the risk of missed details. Over time, that friction becomes a competitive disadvantage.

This trend reflects a broader acquisition posture: organizations that cannot demonstrate minimum cybersecurity maturity will face increasing limitations on participation. In practice, that means CMMC readiness can determine not only whether a contractor can win, but whether it can fully engage.

Teaming Decisions Are Being Rewritten by Cybersecurity Requirements

Teaming is changing in response to these pressures. Contractors across the DIB are already adjusting how they select teammates and supply chain partners. The change is not always visible in public language, but it shows up in partner screening, due diligence questionnaires, and flow-down compliance expectations.

Primes increasingly prefer partners that can:

  • handle CUI without introducing workflow delays,
  • sustain compliance throughout execution,
  • provide evidence-backed security posture,
  • reduce the likelihood of program disruption tied to cybersecurity.

This preference is driven by operational reality. CUI does not remain isolated. It flows through program management systems, engineering workflows, subcontractor collaboration, and reporting processes. If one partner cannot handle CUI appropriately, the entire team inherits risk.

The market response has been predictable. Contractors with credible CMMC readiness are viewed as easier to integrate, easier to trust, and less likely to become the reason a program encounters compliance disruption. That advantage compounds over time. It affects who gets invited to bid, who becomes a preferred partner, and who remains competitive as requirements tighten.

The “Self-Assessment” Misconception Creates Real Risk

One of the most persistent misconceptions in the market is that CMMC Level 2 self-assessment is simple or low-risk. The term “self” often leads organizations to treat the process as informal. That assumption is increasingly dangerous.

A self-assessment still requires accurate implementation of NIST 800-171 controls, defensible evidence, and correct reporting in SPRS. Contractors that overstate readiness can expose themselves to significant downstream consequences. The risks extend beyond a failed evaluation. They can include audit exposure and legal liability.

As Bobby Padilla, Information Security Director at Alluvionic, explains:

“If you inflate your SPRS score, you’re still subject to the 7019 clause and open yourself up to DIBCAC audit and False Claims Act exposure.”

This point deserves emphasis. Inflated scores and unsupported claims do not simply create compliance gaps. They create contractual risk. Contractors remain subject to audit mechanisms, and inaccurate representations can carry consequences far beyond the compliance domain.

In parallel, contractors often underestimate how specialized CMMC interpretation can be. Technical capability does not automatically translate into compliance readiness. Evidence expectations, implementation nuance, and assessor interpretation require expertise that many organizations do not have internally.

Mike Crandall, Founder & CEO of Digital Beachhead—a CMMC Certified Third Party Assessment Organization (C3PAO), summarized the issue clearly:

“If you’re not a CMMC professional, you don’t know what the Cyber AB and the DoD is looking for.”
— Mike Crandall

In practice, this is why many organizations pursuing self-assessment still seek external support. The goal is not to outsource accountability. It is to ensure that readiness is defensible, evidence-based, and aligned with what auditors and reviewers expect.

CMMC Implementation Timeline Expectations are Often Unrealistic

Another misconception related to CMMC implementation is timing. Many contractors assume readiness can be achieved quickly, especially if they believe their IT environment is mature. In reality, CMMC readiness is rarely a short sprint. It requires governance, evidence discipline, policy alignment, technical controls, and operationalization across the organization.

For many contractors, true readiness takes upwards of a year, particularly when CUI touches multiple systems or when processes have not been documented historically. Even organizations with strong security tools can struggle if they lack the documentation and repeatable processes required to demonstrate compliance.

For companies pursuing third-party assessment, assessment availability is another constraint. C3PAO backlogs are growing rapidly. Contractors that delay may find that assessment scheduling becomes the bottleneck that determines their timeline, regardless of internal readiness efforts.

This has business implications. If readiness is treated as an urgent late-stage project, contractors may find themselves excluded from opportunities due to timing rather than capability.

Managing CMMC Costs Can Seem Overwhelming

A final key barrier organization face is cost related to CMMC implementation and sustainment. CMMC cost is a legitimate concern, especially for smaller organizations. Many contractors fear that compliance requires expensive enterprise-wide transformation. In many cases, cost is driven less by control requirements and more by scope.

The most effective cost-reduction strategy is to reduce the CUI footprint.

Practical strategies include:

  • creating a CUI enclave to isolate systems that handle CUI,
  • using virtual environments to contain sensitive workflows,
  • limiting the number of employees who access CUI,
  • remapping workflows so CUI only touches necessary systems.

These decisions reduce the number of systems that must meet full requirements and reduce the operational burden of maintaining compliance. They also improve the organization’s ability to produce clear evidence and sustain readiness over time.

For some contractors, CMMC also forces a broader business decision. If compliance costs exceed expected revenue, leadership must evaluate whether certain categories of DoD work remain viable. That decision can be difficult, but it is strategically responsible. It prevents organizations from pursuing work that becomes unprofitable under new compliance realities.

CMMC Vendor Quality Matters More Than Ever

As demand for CMMC support grows, the consulting market has expanded rapidly. This creates a quality problem. Contractors increasingly report wide variation in consultant capability, and C3PAOs have raised concerns about readiness failures tied to poor advisory support.

A recent survey of C3PAOs reflected mixed sentiment about consultants:

  • Positive: 50%
  • Negative: 33%
  • Neutral: 17%

C3PAOs frequently caution that Organizations Seeking Certification (OSCs) who attempt to handle CMMC entirely on their own are often . At the same time, some consultants contribute to the problem by offering “turn-key solutions” and making unrealistic claims such as “we satisfy 300 of 320 controls.”

Those claims can leave organizations underprepared. They often create a false sense of readiness that collapses under evidence review. The result is predictable: rescheduling, remediation, increased cost, and lost time.

Contractors must scrutinize Registered Practitioner Organizations (RPO) staff qualifications, as inexperienced advisors have created significant setbacks for clients. Contractors should evaluate CMMC support partners with the same rigor used to evaluate technical subcontractors. Experience and credibility matter.

CMMC Support for Growing Contractors Under Tight Timelines

For many mid-sized defense contractors, CMMC readiness becomes urgent at exactly the wrong time: while scaling delivery, building capture pipelines, and managing increasingly complex customer requirements. Complicating this further, many SMBs do not have a dedicated compliance function or in-house cybersecurity specialists.

Alluvionic supports contractors in that position by providing structured, evidence-driven CMMC readiness support that minimizes operational disruption and avoids unnecessary scope. The team is CMMC Level 2 certified, bringing firsthand understanding of what certification requires and what reviewers look for in practice.

Trusted by 150+ Government Contractors, Alluvionic helps growing firms reach a defensible posture with clear guidance, realistic timelines, and practical support that keeps teams focused on execution.

Conclusion: The Contractors Who Prepare Early Gain Measurable Advantage

CMMC Level 2 is already influencing competitive outcomes. It shapes proposal scoring, access to CUI, and teaming viability. Contractors who prepare early gain measurable advantage. Contractors who delay face increasing disadvantages.

The practical path forward begins with clarity and scope discipline. Organizations that isolate CUI workflows, build defensible evidence, and align implementation with assessor expectations can achieve readiness without unnecessary disruption.

CMMC readiness has become a business-critical capability. The market is already rewarding organizations that treat it that way.

 

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